Audience

Total Visits

660,000

Unique Visitors

544,000

Demographics

Location

Visits

% of Total

United States

650,000

98%

   Texas

530,000

82%

      Houston

100,000

15%

      Dallas

82,000

12%

      Austin

69,000

10%

      San Antonio

68,000

10%

Behavior

New Visitor

519,000

79%

Returning Visitor

141,000

21%

Traffic Sources

Referral Traffic

29,000

4%

Direct Traffic

28,000

4%

Search Traffic

603,000

91%

   Google

493,000

75%

   Yahoo

49,000

7%

   Bing

40,000

6%

   AOL

9,000

1%

Content

Page Views

1,522,000

Clickthroughs

618,000

(# of visitors sent to our

advertiser's website)